Friday 3 July 2015

Five questions with...Joe Kaye from Caffix.



About a month ago as I was strolling around the Goodge street area on my lunch break, I found myself in Newman Street, in front of a cute coffee shop called Caffix, and a sign that said :
EVERY ITEM £1.


What?!?! How was that possible? Surely it would be full of cheap precessed unhealthy food..
The same stuff I would probably find in Poundland..

Boy was I wrong.

As I walked in and looked on the refrigerator shelves, I could not believe I was looking at quinoa and kale salad pots, chickpea salads, bean salads, lovely sandwiches filled with chicken, ham...




And even  protein pots of boiled eggs, just like pret a manger...but everything was £1.




And should the weather turn cold..They also offer two different soups choices.

They even had fresh juices, water bottles and for the naughty ones..fizzy drinks like Cocoa Cola cans.


I was intrigued and kept looking around when I saw delicious muffins (some are even gluten and dairy free) and snacks like nuts and trail mix.



All this is in addition to coffees, hot chocolate and teas!


I needed to know how this was possible and found the man behind it all: Joe Kaye.

Here's what Joe told me about his little gem in the heart of London:

1. When did you open and how has the public's response been so far?
We opened at the end of May so about 6 weeks ago now. The public's reaction has been amazing. We have had so much interest from the local workers in the area as well as from people far away in the rest of London and the UK. We have even had people from the USA, Hungary and other parts of Europe come visit us while they have been in London as they read the reviews and saw the publicity in the papers.

2. Is all the food freshly made in your kitchen, juices included? 
We freshly make each day the majority of the food including baking some of the cakes including the flourless muffins and banana bread. A few items such as the hummus and falafel we have made for us by a specialist dedicated supplier. Yes all the juices are made in store.

3. How did you get the idea?
Prices for food in London and the UK are high, we have been wanting to expand our existing coffee shop in Finchley Central (Bites Coffee House) and thought we will try a different approach, giving people real value and choice. That is the essence of the Caffix concept, low price for good fresh quality food, and the ability to construct your own meal as you wish to taste it.

4. Where do you source your ingredients?
We try as much as possible to source locally so for example we use UK breed chicken, ham and beef. We use free range eggs in our egg pots and fresh market salad ingredients.
Our suppliers are highly reputable and industry leaders.

5. What is the most popular item? 
Our Apple lemon and ginger juice, jalapeƱo hummus and falafel pots, kale & quinoa pots, and in this hot weather our iced coffee frappe a are the most popular items.

6. Does the menu change? Is it seasonal?
We change the menu slightly every week, and are always looking at new items we can add. So we are currently developing a range of wraps, and fruit pots.



So, ladies and gentlemen, if you find yourself in the area do yourself a favour and check out Caffix, all products are single sized portions so if you wish you can pick and mix sort of like tapas.

Living in London is expensive enough and I believe a coffee shop with such affordable home-made food is nothing short than a breath of fresh air.


Love,

Foodolina



Caffix
45 Newman Street
W1T 1QE London
Open: Mon-Fri 7.30am-5.30pm

3 comments:

  1. IF A CAN OF COCA COLA IS ONE POUND THEN IS NOT CHEAP AND ALSO IF A SMALL WATER BOTTLE IS ONE POUND IS NOT CHEAP SO U ARE MAKING GOOD PROFIT SO SOME OF THESE WOULD BE CHEAPER IN TESCOS

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  2. i think the portions are too small and is only half Sandwithches so if u are Hungry u would be buying say 5 things so u spend 5 pounds so u better to buy a meal else where say a proper falafel for £3.50 or a proper food

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    Replies
    1. Hi Shah! Thank you for sharing your thoughts :) I think you can pick and choose, in my opinion if you get a salad and a protein pot of chicken or salmon and make a meal with it than it's cheap. You could then buy your soda or water somewhere else maybe? I always found it really good and portions have never been a problem if you know what to combine and have protein filled meals, but everyone is different so I totally respect that it might not be the right place for you :)

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